The Beginning

Penguin Toys was launched in 1981 as a small trading Company with just 3 employees for the business of Kiddies’ Toys. The business is located in the heart of Colombo’s Trading hub Prince Street, Pettah.

Our Success Story

From that humble beginning, today, after almost 33 years the Company has sprung up and developed in to the position of Market Leader in toys in Sri Lanka with a success story which can be simply described as “phenomenal “. What is most striking is that after reaching the top in our line, we have been able to sustain that position for the last two decades in a fiercely competitive business environment.

The reason for our success can be attributed to the fact that we strongly believe “ the Customer is King “ policy, and aims at customer satisfaction at every levels, and provide quality goods at affordable prices. The customer confidence earned as a result has enabled us to diversify into other consumer items such as stationery, glassware, giftware, household items etc., and increasing our product range to over 15,000 items under one roof, which in turn attracts more and more new customers. Irrespective of whether the customer is big or small, we ensure a pleasant shopping atmosphere to everyone visiting our Sales outlets, as we believe it is not only essential to attract new customers but is also vital to retain the existing customer base.

Our Customers

The Customer base covers a wide spectrum of leading super markets, island-wide wholesalers, retailers, schools, hotels, corporate entities, religious and military establishments, N.G.O’s, Foreign Embassies, etc. Many satisfied customers say that a shopping trip to Penguins is a must, if they are to make important celebrations, festivals, events and parties a complete success.

Our Resources

We have well experienced workforce of over 100 employees, who at all levels have ingrained into themselves the foundation of our success and core values, that have been explicitly adopted as our goals, beliefs, and principals. Scores of our employees have been with us for over 20 years and they are considered the most valuable and irreplaceable asset of our Company.

The resources of our Company also include over 40,000 square feet of warehouse space and a modern showroom consisting of more than 10,000 square feet housed within the prime business hub in Pettah.

Our Vision
The vision of Penguins is to broaden it’s business and be more accessible to customers by setting up a chain of Super Centers, whilst maintaining it’s Market Leadership position in it’s merchandise.

Our Mission
Our Tag Line has always been “ We make kids happy” and exactly that is what we have been doing for well over three decades. By the Grace of Providence we are confident that Penguins would perform exceptionally well and make more kids happier in the years to come.